Overview

In an exciting collaboration between McLaren Racing and Estrella Galicia 0,0, we produced a dynamic series of short-form videos featuring Formula One drivers Lando Norris and Oscar Piastri. The goal was to deepen fan engagement, highlight Estrella Galicia’s brand presence in the F1 world, and showcase the personality of the drivers in an authentic and entertaining way.

Concept & Execution

The creative approach focused on capturing candid, spontaneous moments and light-hearted interactions between the two drivers, encouraging them to show their true selves through a series of skits, quizzes and games.

Each video was designed to align with both McLaren’s brand identity and Estrella Galicia’s youthful, energetic image.

We developed a content structure that allowed the drivers’ natural charisma to shine through, resulting in content that resonated with both die-hard F1 fans and general social media audiences.

Distribution & Results

The video series was distributed across McLaren’s and Estrella Galicia’s social media channels, mainly on Instagram. The response was immediate and overwhelmingly positive, with the campaign accumulating over 500,000 views organically.

Key Outcomes

• 1 day of production in Mc Laren headquarters in the UK with deliverables of 12 videos

• Over 500K+ combined views across platforms

• Boosted fan engagement for both McLaren and Estrella Galicia

• Strengthened Estrella Galicia’s brand visibility in global motorsport

• Highlighted Lando Norris and Oscar Piastri’s unique chemistry and personality off-track

Conclusion

This project demonstrated the power of well-crafted, personality-driven content in the high-energy world of Formula One.

By combining creative storytelling with strategic brand alignment, we helped amplify the voices of two iconic brands and delivered content that connected with fans around the world.